Summary. It’s time for leaders to double down on the idea that the employee experience (EX) is now the key driver of the customer experience (CX) and find smarter, strategic ways of connecting the two. According to PwC, companies that invest in and deliver superior experiences to both consumers and employees are
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With the growth of online shopping during the COVID pandemic, the digital world became the dominant customer environment. And post-2020, e-commerce continued to expand — in fact, the global e-commerce market size is projected to have a 14.7% compounded annual growth rate from 2020 to 2027. To be competitive today, you
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital
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