Are You Undervaluing Your Customers?

It’s time to start measuring and managing their worth. The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few behave as if they do. Under relentless earnings pressure, they often feel cornered, obliged to produce quick profits by compromising product quality,

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Engaged Employees Create Better Customer Experiences

Summary.    It’s time for leaders to double down on the idea that the employee experience (EX) is now the key driver of the customer experience (CX) and find smarter, strategic ways of connecting the two. According to PwC, companies that invest in and deliver superior experiences to both consumers and employees are

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The Power of Customer-Focused Leadership

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. These leaders set the tone with their words and actions to make customers central to every

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Topic 8: Measuring and Improving EX

This section focuses on the importance of measuring and improving the EX, and provides practical tools and techniques for doing so. Some of the key points that could be covered in this section include: By the end of this section, participants should have a clear understanding of the importance of

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Topic 6: Communication and Feedback

This section focuses on the importance of effective communication and feedback in creating a positive EX. Some of the key points that could be covered in this section include: By the end of this section, participants should have a clear understanding of the importance of communication and feedback in creating

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